Do you already have videos? You will be interested to know that the video is the format that generates more trust in customers and this translates into 37% more conversions, so it is worth considering. Depending on the sector of your business it will be easier and more convenient to create small illustrative videos of the products or less. In case it is not ideal to make a video for each product or you can not afford it, please at least include some video on your website to strengthen your brand image and customer confidence.