Advertising campaign
From the the cities which are in the midle of Mallorca we were asked to create the new graphic image for the collection service of recycling. The proposal that we'd create is based on 2 concepts that define door-to-door collection:
- Collection in colored bags (according to waste)
- It is Raiguer: area of Mallorca that occupies the villages in the center of the island of Mallorca.
The mountains of the Serra de Tramuntana appear in the background in any photo of the villages of the Mancomunitat d'es Raiguer.
This has created a formal game with the silhouette of the mountains and recycling bags, two of the concepts to be communicated.
We can say that the proposal has been a success and the statistics confirm this. Every time it is recycled more and better in the affected cities and towns.
