Brand manager cadena hotelera
Gran Isla Hotels is a resort company located in Mallorca, just a few meters from the crystal-clear waters of Santa Ponsa. These hotels have two types of customers: couples looking to relax in an adults-only hotel (Plaza Boutique Hotel), and families who come to enjoy a Mediterranean vacation.
The project began 25 years ago, with a period of research, analysis, and strategy that ultimately became a "journey" through the concepts of sea and family relaxation—everything guests will find at these resorts. The goal was to create a logo that evoked the sea, hence the choice of the color blue and the development of a graphic universe, especially the pattern created from it.
