Advertising campaign

Posidonia oceanica is an endemic plant of the Mediterranean Sea with an extraordinary biological and ecological importance, which forms extensive grasslands around the Balearic Islands, and is able to cleanse the water and keep the marine ecosystem alive. Now, thanks to a new regulation, the Balearic Islands will be the first autonomous community to protect it. To inform us about the good uses and best practices for its conservation we have created informative videos, brochures with water-resistant paper, stickers and a whole graphic image.