Branding + packaging
benchmark company in the species and food sector. The familiar business is currently in the generational relay phase.
The directive committee is committed to redefine the brand strategy and entrusts us with the change. Thus we begin with an exhaustive study of the company and a briefing is defined in which the lines of action are defined.
The image must reflect the main activity, the species, but at the same time it must be versatile and able to work for the rest of the business lines.